Mattel Swot Analysis-Free-Samples for Students-Myassignmenthelp

Question: Discuss about the Mattel Confronts and its Marketing Challenge. Answer: Mattel SWOT Analysis The Mattel Corporation is one of the leading toy companies of the world. Like any other organizations, the organization has its strengths analyzed from the case study provided. One of its greatest strengths is its position as one of the leading toy manufacturers of the world. The organization also serves over one hundred and fifty nations of the world. David, (2011) says that the brands and quality of products from the organization are of high quality. There are many scales of opportunity for the organization. It is also present and acts as a global leader; the organization also has a strong chain of supply in addition to its effective competitiveness to other toy companies. Frey (2017) says that hese strengths of the organization make it a highly productive organization and attracts more customers across the world hence its position in the market. The organization also has certain weaknesses that make it vulnerable through its operations. The management team of the organization is weak based on the analysis conducted over the organization. The products from the organization are not safe for use because they are meant for the kids. Some of the products from the organization as reported by researchers are not suitable for use by the children because they might be harmful as presented by Bamousa, (2013). The presence of the organization on the online market has been realized as weak. Most marketing practices for the majority of organizations today are taking place on the online platform. The other factor that has derailed the organization is the fact that it utilizes the cheap labour from the third world nations giving it a bad image. The organization also has its opportunities that would make it better and prepared for the future as the organization continues its operations. One of the opportunities for the organization is to open an innovative platform where new toys and other innovative products would be released by the organization. The other form of opportunity for the organization would be the development of an online market where customers would contact the organization directly. Crittenden and Wilson, (2012; 261) insists that the opening of international markets would help the organization in expanding its services because the dependence on the dollar is growing weak hence unfavourable for the business. The organization should also consider expanding its products and services to other parts of the world and in America as well. However, the organization is faced with certain forms of threat as it operates within America and other parts of the world. The technology used by the organization is cheap and unfavourable for the world whose technology improves by the day according to Campbell, Edgar and Stonehouse, (2013). The development of the economy is as a threatening pace that the slow speed of the organization might not make. The exchange rates of the organization are another threat the organization faces because it needs to improve its exchange rates. The increased competitions in the toy market are the other form of threat for the Mattel Toy industry. The imitations of the organization have also been realized to be cheaper compared to those of other organizations. The SWOT analysis of the organization is based on the analysis of the organization as presented by the case study. Marketing Strategy A marketing strategy is a marketing plan in which all the marketing goals of the organization are put into a single effective plan for the organization as a way of attaining the goals of the organization as mentioned by Peter, Olson and Grunert, (2016; p 122). A marketing strategy therefore, is a system that all organizations should consider making strategies that suit their marketing goals. Marketing Strategy of Mattel Organization Like any other organization, Mattel organization also has its marketing strategy that has been one of its great achievements in the toy market. The organization hires from the local population, retains its employees and promotes them based on their performance for the organization over time. Andersen and Friedrichsen, (2016) mentions that the organization also encourages any opportunities for the local communities within the area hence convinces them to support the organization hence its marketing is made possible locally. Foe a successful organization, it is always in order to ensure that the local populations are involved in the operations of the organization as per Thompson, (2015). The lives of the people, their operations and playing activities for the children especially have been considered by the organization as it tries to involve the societies into its activities. The other strategy used by the organization in marketing is its creation of a culture that motivates respect and expression of various opinions of the public into the practices of the organization. The involvement of the community into the design of certain toys among other activities that the organization takes part in encourages the community into engaging the company products as the organization is mindful of them as represented by Fugate, Kuntze, Matulich, Carter and Kluberdanz, (2014). The organization is assured of the local market by engaging the local people in its activities. The perspective of the organization makes it possible for its diversion in marketing. The other strategy used by the organization is in marketing where it has partnered with various related organizations in ensuring that it receives the necessary support as it becomes competitive in the toy market that has proved to e highly competitive. According to Direction, (2014) though the partnership the organization has decided to build products and provide services that would appeal to the consumers of their products. Because most products and services of the organization target children, it has been advisable to perform continuous research on the services of the organization as a way of ensuring that it engages and appeals to its customers. The products are the definition of the organization hence much attention has been paid to them by the organization. Recommendations Because the world is changing entirely in all its aspects, it is advisable to advise the organization to consider certain adjustments that would ensure that its operations are kept at the top all the time. First, the organization should consider taking advantage of its opportunities such that it utilizes all the chances it has hence improve its marketing chances. In another instance, the organization should examine its weaknesses and make the relevant corrections such as making toys that pose no harm to the children as their primary users. In terms of competition, the organization should ensure that all its practices are in accordance to the ethics of the modern society in order to appeal to its buyers. References AndersenAA89481, A.E. and Friedrichsen, O., 2016. Strategic Analysis and Corporate Valuation of LEGO A/S. Bamousa, W., 2013. Mattel: Overcoming Marketing and Manufacturing Challenge. Campbell, D., Edgar, D. and Stonehouse, G., 2013.Business strategy: an introduction. Palgrave Macmillan. Crittenden, V.L. and Wilson, E.J., 2012. Success factors in non-store retailing: exploring the Great Merchants Framework.Journal of Strategic Marketing,10(4), pp.255-272. David, F.R., 2011.Strategic management: Concepts and cases. Peaeson/Prentice Hall. Direction, S., 2014. Taking the mantle at Mattel.Strategic Direction,18(5). Frey, S., 2017. Case 7: Mattel Analysis. Fugate, J.B., Kuntze, R., Matulich, E., Carter, J. and Kluberdanz, K., 2014. Bratz dolls: responding to cultural change.Journal of Business Cases and Applications,12, p.1. Peter, J.P., Olson, J.C. and Grunert, K.G., 2016.Consumer behavior and marketing strategy(pp. 122-123). London: McGraw-Hill. Thompson, A., 2015. Mattels Warfare in Toyland