Business Plans and Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketable strategies and Analysis - Essay Example Thusly, the operability, starting speculation figures, promoting degree, time to execution, presence of outside venture, impacts that innovative change will have on the plans, just as an examination of likely purchaser reaction will all be weighed as an element of the probability that each arrangement has towards usage and in general achievement. Moreover, it is worth notice that neither one of these marketable strategies are expected to be viewed for instance of either a decent or an awful field-tested strategy; rather, they are to be seen as vehicles towards getting positive and negative segments of each. Marketable strategy 1: http://www.businessplans.org/Momentex/Moment00.html The primary field-tested strategy that this investigation will gauge identifies with Momentex LLC and their proposed line of Gulp N Go items. Momentex might want to focus on the undiscovered market of distributing administrations that are situated inside fee collection counters all through the United States . The arrangement shows numerous qualities. Right off the bat, paying little heed to what one thinks about the field-tested strategy, it is irrefutable that the nearness of the item to the client is impeccably situated. The subsequent quality ties in close by this nearness and inspire the quality of proposal while the client is now during the time spent creation a money related exchange †all of which further support him/her to make a hasty purchase while at the fee collection counter. Finally, for this vicinity and these forces of recommendation during a budgetary exchange, the firm has not many expenses related with advertising as the item is situated day in and day out and for all intents and purposes free checking happens at the retail location every day. As for the shortcomings displayed in this arrangement, the first of these respects the lawful effects of commercialization of the fee collection counters and what this may forecast as for state, neighborhood, cross-jurisdic tional, and charge laws. In actuality, an open decent (streets) will currently be transformed into a method of further creating subsidizing for private organizations. This reality all by itself has a large group of both lawful and moral difficulties related with it. Furthermore, and maybe above all, there is the issue of traffic stream. Fee collection counter zones are as of now high traffic regions that normally just exist in significant metropolitan urban communities. In that capacity, having a huge number of individuals every single day stopping with regards to what specific tidbit or drink they might want to pick while others hold up in the line behind them is a formula for exacerbating effectively tense traffic issues. Ultimately, the issue of installment should be worked through. With a non-uniform arrangement of installment previously existing all things considered fee collection counters, how the client will pay for the merchandise turns into an essential inquiry (Lawther, 2 000). In the event that with money incomes will be perceptibly lower as less and less individuals convey money. In the event that with the charge card will a similar Mastercard be utilized to pay the cost? On the off chance that with a compensation go for high-recurrence explorers will the drinks and food by charged from similar supports that the client has stacked on the card or will they should be paid independently? This specific strategy could be improved by estimating the circuitous impact that the offer of these products will have on traffic examples and hang tight occasions for different clients. In the event that an exhaustive investigation is performed and it is found to antagonistically influence the drive in a quantifiable manner †it is genuinely evident that the strategy ought to be relinquished as the negative press and irritation it will cause will without a doubt render the arrangement worthless.

Ethical Tone Consistency Policy Compliance â€Myassignmenthelp.Com

Question: Examine About The Ethical Tone Consistency Policy Compliance? Answer: Introducation As indicated by an overview on cell phone use, the amount of the misuse of the cell phones will be expanded around 10 billion to 1.5 for each individuals on the globe (Ripley, 2013). Since the cell phones are fused into everyones life, the vast majority of the representatives like to work in their own gadgets. The associations made an end that the workers ought to know about the security instruments so as to control their gadget. At present, the laborers are demanded by the organizations to be increasingly gainful in their work. For this reason, an intelligible application is required to let the worker gadgets to be worked in a tied down condition so as to achieve higher financial matters bit of leeway and profitability. Along these lines, BYOD is by all accounts an engaging decision to more endeavors. By methods for resource ownership and physical region, the regular security model for security the IT firms external cutoff points is impacted. The organization sends, office applications, updates, and so forth can be gotten to anyplace by utilizing the individual devices (Brad, Trinkle,Crossler Warkentin, 2014). So as to appropriately characterize the wellbeing measures and systems in such a manner to keep upstanding the staff prerequisites and security issues, the organizations are in effort. In this way, this report outlines the major BYOD dangers and the fundamental advances required to stand up to the security issues relying on the organizations basic and winning difficulties. Worries to be mulled over in BYOD condition The dangers of utilizing BYOD in association depend on the accompanying key angles: Hazard Profile of Organization The determination of security the board mode utilized in the association to a great extent relies upon the hazard definition and treatment gave by the association to different security dangers. Existing and Imminent Mobile Use Case The associations ought to know about the sorts of activities and information, which are abused during BYOD execution. For a model, the online installment handling performed utilizing cell phones need PCI-DSS quiet submission in the comparing devices. Consequently, a solitary use case doesn't agree to all the cell phones (AirWatch, 2012). Geographic Exploitation for Mobile gadgets The dangers are quickened not just by the geographic dispensing of the cell phones, yet additionally because of the improper legal guidelines in the comparing zones. So as to accomplish a sheltered and gainful level in the association, the previously mentioned advances should be trailed by the organizations during the commencement time of BYOD usage. Meaning of BYOD Risk The BYOD condition forces a few dangers to a venture. A sorted out methodology should redo the went up against dangers and encourage to affirm that the control presents to keep up the security and similarity of the cell phones inside the association (Cisco, 2012). The association will in general depict the impacts of the BYOD dangers since more issues identified with chance form, qualities, and use have been thought of. The BYOD chance that are like the effects brought about by different kinds of perils, have certain forthcoming to quicken the hazard factors. The hazard condition can be recognized dependent on the particular factors as portrayed underneath: 3.1. Security of Mobile Devices The customary cell phones will in general be straightforward in the parts of security and the executives, since they are made by a solitary organization, which force more limitations for getting to the authoritative information (Cook, 2013). Subsequently, the associations had no confinements in applying the bound together security methodology for all the gadgets circulated by a similar fabricator. In any case, the BYOD stage totally changed this tied down condition by allowing all the representatives to bring their own gadgets of unmistakable setup and models. The dangers are extended on account of the different contraptions condition and because of the outrageous number of cell phones. A similar security methodology applied for the steady organization interface should be altered because of the usage of BYOD of different gadget extend and working frameworks. Additionally, the clients having more gadgets like to interface them with the authoritative system that strengthens the security dangers. In this way, each one of those gadgets ought to be ensured and confident. Passing on incredible business incentive to the clients is the prime goal of the mechanical gadgets. In any case, the profitability can be diminished if the individual cell phones are not permitted due the alleviation of rigid security approaches. This hazard avoidance process makes the workers to play out an ill-conceived and dangerous access to the private data. Along these lines, the security projects ought to be very much drafted so that it follow different sorts of clients and client divisions. The neighborhood gadget openness, portable system giver, and usage shows ought to be embraced by the global endeavors. The client experience can be improved by utilizing the persuasive use cases since the wasteful use cases brings about fiasco (Drew, 2012). By gaining the clients item and the innovation, the consumer loyalty can be acquired. The mastery on these dangers can assist the undertakings with procuring the fundamental parts so the clients can ensure their devices and the improved data wellbeing can be embraced. In view of the worries referenced underneath, the security dangers can be sorted. Physical Approach Missing and whipped gadgets Accessible on through enlarged information contact Deficient information on dangers Operational usefulness of client gadget Missing and whipped gadgets Enormous number of cell phones and advanced mobile phones are feeling the loss of consistently. Around 22 level of the cell phones are lost and about half of these taken gadgets are not recovered (Robert, Crossler,Long, Tina, Loraas Trinkle, 2017). Numerous gadgets are taken for the expectation of selling their equipment for second-hand. Thus, the data put away in the gadgets is gotten to by someone without the information on the gadget proprietors. So as to wipe the data put away in the gadget, certain security components like secret key stronghold, powerful wellbeing approaches, and encryption must be fused inside the gadget. 3.1.2. Physical Approach The programmers can physically make access to the clients touchy data put away in the gadget. Be that as it may, the mortal access is preposterous in inactive equipment like terminals and servers. On the off chance that a programmer got physical access, the gadget can't be made sure about appropriately (Forrester, 2012). In the event that the workers get more established and uncertain cell phones to the association, the gadgets whole security state will be influenced, in this manner expanding the dangers to gadget working framework, applications, and equipment segments. The iPhones made before the presentation of 3G innovation need some security highlights (Edwards, 2013). What's more, the hazard is expanded if this situation is followed in the BYOD condition. Subsequently the associations should set the security gauges to coordinate with all the representatives individual gadget prerequisites. 3.1.3. Operational usefulness of client gadget The responsibility for gadgets utilized by the representatives at work rules the administration of the gadgets. This outcomes in prison breaking of the working frameworks and lets the authoritative information to be helpless against much kind of dangers. By along these lines, the security parts of many working frameworks will be disappeared. Subsequently, the loss of the gadget won't be informed to the association because of the feeling of proprietorship controlled by the representatives. 3.1.4. Inadequate information on dangers The affirmation of the previously mentioned perils in the association is required if there should be an occurrence of the nonappearance of customer security. Monitoring the security strategies for shielding the gadgets is a fundamental component against the diverse kind of dangers. The threat got from the device itself should be reviewed as a constituent of the associations danger examination framework. So as to deal with the fluctuating degrees of risk identified with work abilities, single layered device configuration is practical. For a model, a custom application joined in the cell phones for introducing the delicate money related information to the board will perpetual increasingly presented to incidental robbery when contrasted with a cell phone approaching applications like email and schedule. 3.1.5. Accessible on through increased information contact The related laborers limit which is extraordinary compared to other positive conditions of a convenient engaged workforce unfortunately builds the amount of the event of the perils. The agents are right now daring to the planet furthest corners approaching corporate data wherever and anyplace when they leave their data at work. Both the business data arranged on the phone and corporate data will be exchange off by the lost or taken PDA. Notwithstanding that, the security bugs introduced in the individual applications, for example, internet organizing, sites, and so forth can be possibly associated through this new accessibility (Gessner, Girao, Karame Li, 2013). 3.2. Managing the danger of versatile application In regular daily existence, applications installed inside the cell phone assumes a significant job. The applications going from map, games, office efficiency, to long range informal communication improved the hugeness of the advanced mobile phones. The danger of BYOD gadgets can be expanded by the applications made by the advancement of the application designers in an undertaking (Gajar, Ghosh Rai, 2013). Since the associations permits the representatives to carry their gadgets to acquire the information related with their work, can luckily prompts security breaks enrolled beneath. Application Susceptibility: The application made by the endeavor for getting to the activity related data can open

Local Boston Startups at Mass Innovation Nights

Local Boston Startups at Mass Innovation Nights Mass Innovation Nights is a monthly product launch party for local Boston entrepreneurs. Each one is held in a different place, with this one (#MIN87) being at Bullhorns new headquarters on the 17th floor of 100 Summer Street, one of the many tall buildings in Boston with its own Wikipedia page. Fun Fact, 100 Summer Street is shown on the TV show  Arrow as the company headquarters for the billionaire superhero Green Arrow/Oliver Queen. Source: Imgur Every time I go to one of these events, I get excited. Every time, I think about how far Ive gone to be able to network with businessmen, entrepreneurs, and investors. Even the physical ride up the elevator makes me think about how Im rising through the startup scene and meeting more and more influential people. The center of the room was for networking, while the startups had tables lining up the sides. After I gorged on the cheese and crackers (this broke college student has been on a steady diet of chicken breast, ramen, and whatever free foods they serve at networking events), I made my way around the tables. In the Student Startup Spotlight were entrepreneurs from Bentley University, working on interesting concepts like  Indian groceries delivery (Desi Cart)  and an Uber for haircuts (MyBarber). My favorite startup of the night though was  CharityCheckin. If you check into a participating retailer through their app, that retailer will donate money to a charity of your choice and CharityCheckin thanks them for their donation on your Facebook profile. For the user, it increases brand loyalty because you like how they donated money to your charity. For the business, it increases exposure because their donation on your behalf is shared to your Facebook profile. Bobbie Carlton, founder of Mass Innovation Nights, thanking Bullhorn for hosting us in their new headquarters. After the event, I went through the full list of 700+ startups that have ever presented during a Mass Innovation Night to see if I recognized or had already met any: Shareity  lets you start a charity campaign and, any time someone donates, they earn a badge that they can display in their email signature. PMS Bites, which was featured on Shark Tank just a few weeks ago, are treats with vegan, gluten-free, and organic ingredients and herbs that are tasty but have also been shown to reduce PMS symptoms. JumpSmart, started by my friend Bryanne, is a flexible mat with lights and sensors that kids can program into any design or game they can think of. CAKE  helps you plan out what your loved ones should do after you die. Something most people dont want to think about, but it helps give a peace of mind. The CEO/Co-Founder was also an MIT grad. Anchor Nutrition Bar  is  a nutritious snack that prevents and relieves nausea from motion sickness, morning sickness, and medication side effects. Their founder and CEO, Neheet Trivedi, is an MIT Sloan graduate. GeoOrbital  made a  wheel that can replace the front wheel of any bike and turn it into an electric bike. I met to their founders recently at TechCrunch DisruptNY. Bounce Imaging  is  a virtual reality startup founded by an MIT Sloan graduate Francisco Aguilar. They made a softball-sized sensor ball that can be thrown into potentially hazardous areas and provide officers with real-time 360 ° video of that area for surveillance. I met them at a [emailprotected] event back in February. Business on Tapp. I started used them some point last year, but didnt know they grew out of Boston. Theyre a community of entrepreneurs sharing awesome content around marketing, productivity, technology, design, and more. Pavlok, a wearable device that zaps you in order to break you out of your bad habits. They were also featured on Shark Tank. botkeeper, a startup that leverages machine learning to automate the recordkeeping of a businesss finances. I met those guys at the MIT Enterprise Forum Startup Spotlight 2016. These are just a handful of the startups that have presented, the full list being here. Its exciting to see startups that Ive known for a while get bigger and smarter, which makes me even more excited to do build up a startup of my own. Thanks to Bobbie Carlton for putting this event together and letting me know about it and to Bullhorn for hosting it!

How Social Media Improved Communication Essay - 876 Words

The social media is one of the most common ways of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, and that it negatively effects their brains, character, or personalities, while most people see that the social media has a more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each†¦show more content†¦Moreover, celebrities can now also keep in touch and communicate with their fans or other celebrities through social network sites. Social media is one of the biggest and fastest way for celebrities to widen their fan bas e, and it is also a way through which fans could talk with their favorite celebrities in a relatively safe, public environment such as Twitter, Instagram or Facebook (Social Media Today, How Celebrities Use Social Media to Build Their Brand, June 2013). Social Media, basically, has made it possible for fans to strengthen their bonds with their favorite celebrities, and also made it possible for people to keep in touch with their favorite brands or business people, and to know what is new and upcoming. Nevertheless, some opponents argue that social media actually has a negative effect, or impact, on our society, especially on children or young adults. Some would site cyber-bullying as one of the main negative effects of social media, as it could get very serious and would even cause the depression or even suicide of certain individuals. Moreover, family physician, Dr. Jennifer Caudle, has stated that young adults who experience Cyber bullying would often catch serious diseases such as depression, anxiety, loneliness, and could even develop insomnia, or the state of not being able to get enough sleep (American Osteopathic Association, Cyber-Bullying and its Effect on our Youth, n.d.). In addition,Show MoreRelatedHow Technology Has Its Impacts On Family Life1585 Words   |  7 Pagesinnovation, internet and media shown to have several effects on human life on the other side. It has its impact in great and terrible routes on the brains of individuals. It is a key element in choosing the eventual fate of people in the mean time having its own impact on the human conduct creatures on the other side. This article focuses on how changing innovation has its impacts on family life. Family connections have taken a noteworthy change in family unit web usage and the Media. Investing in familyRead MoreEstablishing A Truly Social Business1589 Words   |  7 PagesEstablishing a Truly Social Business Integrate Social Media into Your Organization and Reap its Benefits Today the Social media requirement is not just restricted to the marketing department only. Successful and well-established businesses know this very well, and they’re in fact leveraging the social media for boosting the operations of different departments of their organizations. Usually, the first crucial step is to let your sales, HR, PR and customer service department access on the social. But only thisRead MoreCreating a Social Media Strategy Essay1317 Words   |  6 Pagesdecade, internet usage has been significantly influenced by the use of social media and it radically transformed the use of internet. Understanding the impact of social media on personal, social and also institutional level can utilize it efficiently. Social media is a platform which enables interactive communication among individuals, communities and organizations. The authors of Users of the World, Unite! define social media as a group of Internet-based applications that build on the ideologicalRead MoreCritical Thinking And Social Media Defined1426 Words   |  6 PagesCritical Thinking Social Media Defined According to criticalthinking.org, the definition of critical thinking is â€Å"that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it. Critical thinking is self-directed, self-disciplined, self-monitored, and self-corrective thinking. It presupposes assent to rigorous standards of excellence and mindful command of their use. It entailsRead MoreCan Social Media Improve Literacy And Communication Skills?1021 Words   |  5 Pagestwo-thirds surf the website weekly, 55% read emails, and 46% blogs. (Clark) The biggest question is, â€Å"Can social media improve literacy and communication skills?† Young individuals are more attracted to the freedom they receive from the social networking sites, text messaging, and blogs. The use of social networking sites and blogs are a new form of literature. The growth of the usage of social networking sites is surely increasing. It is inevitable to see that in plain sight, college students constantlyRead MoreSocial Media And Its Effect On Society1294 Words   |  6 Pagessocialize. Thereby using social media as a means of communicating and connecting with friends and loved ones through social networks. Social networking sites connect people whether home or away in the twinkle of an eye. Social media such as Twitter, Facebook, LinkedIn, and Instagram can be used to bring or draw connection between product and individual which leads to large viral advertising opportunities and create an audience that becomes brand ambassadors. Blogs is also a social media app where companiesRead MoreTechnology And Society : Impact Of Technology On Society1511 Words   |  7 PagesIntroduction Technology has impacted people, businesses and society as a whole. The roles that technology has played on communication, business and education have been more than impactful. As the power of computers continue to increase with help from databases, social networking and businesses, it adds an increase to office productivity compared to using typewriters, and filing cabinets. Although there are plenty of good things about technology, the way we use it determines if it impacts are positiveRead MoreA Brief Note On Social Media And Advertising1469 Words   |  6 Pages â€Æ' Social Media and Advertising Advertising is an effective means to get information about a product directly through to the consumers, and with the advent of smart phones and social media it has evolved dramatically. Prior to social media an advertiser must have made direct contact with a potential buyer or had to purchase signs or commercial slots on television. Now a majority of young adults in the developed world have smart phones that are linked to their social media. This increases theRead MoreNew Media And Political Communication1078 Words   |  5 Pages New Media and Political Communication Hadiza Cisse Political Behavior: POL 411 Instructor: Samra Nasser Introduction (1/2 page) Communication has greatly improved in the recent past with the use of the internet and mobile communication devices such as mobile phones. In the political arena, communication is an important aspect and the more the communication channels, the better. The internet has boosted communication a lot and has made it easier and cheaper. For example, politiciansRead MoreHow Social Media Affects Our Lives1158 Words   |  5 Pages people are on social media. Look anywhere, an adult can be found scrolling through social media, teenagers especially, and even the elderly can be found on some form of social media. Whether it is a status on Facebook, a  ¨selfie ¨ on Instagram, a tweet on Twitter, or a video on Snapchat, everyone connects through social media to improve their relationships. This simple form of online communication has affected everyone ´s relationships for the better. Which raises the question: how does a simple post

Philosophy of Food - An Authentic Approach to Eating

A good philosophical question can arise from anywhere. Did you ever think, for example, that sitting down to dinner or strolling through the supermarket might serve as a good introduction to philosophical thinking? That is the foremost philosopher of food’s credo. What’s Philosophical About Food? Philosophy of food finds its basis on the idea that food is a mirror. You may have heard the saying ‘we are what we eat.’ Well, there is more to say regarding this relation. Eating mirrors the making of a self, that is, the array of decisions and circumstances that bring us to eat the way we do. In them, we can see reflected a detailed and comprehensive image of ourselves. Philosophy of food reflects on the ethical, political, social, artistic, identity-defining aspects of food. It spurs from the challenge to more actively pondering our diets and eating habits so as to understand who we are in a deeper, more authentic way. Food as a Relation Food is a relation. Something is food only with respect to some organism, in a set of circumstances. These, first of all, are bound to vary from moment to moment. For instance, coffee and pastry are a fine breakfast or afternoon snack; yet, to most of us they are unpalatable for dinner. Secondly, circumstances are bound to involve principles that are, at least in appearance, contradictory. Say, you refrain from eating soda at home, but at the bowling alley, you enjoy one. At the supermarket, you buy only non-organic meat, but on vacation, you crave for a McBurger with fries. As such, any given ‘food relation is first and foremost the mirror of an eater: depending on the circumstances, it represents the eater’s needs, habits, convictions, deliberations, and compromises. Food Ethics Probably the most obvious philosophical aspects of our diet are the ethical convictions that shape it. Would you eat a cat? A rabbit? Why or why not? It’s likely that the reasons you give for your stance are rooted in ethical principles, such as: â€Å"I love too much cats to eat them!† or even â€Å"How could you do such a thing!† Or, consider vegetarianism: a large number of those who conform to this diet do so to prevent unjustified violence being done to animals other than human. In Animal Liberation, Peter Singer labeled â€Å"speciesism† the attitude of those who draw unjustified distinctions between Homo sapiens and other animal species (like racism sets an unjustified distinction between one race and all others). Clearly, some of those rules are mingled with religious principles: justice and heaven can come together on the table at, as they do on other occasions. Food as Art? Can food be art? Can a cook ever aspire to be an artist on a par with Michelangelo, Leonardo, and Van Gogh? This question has spurred heated debates over the past years. Some argued that food is (at best) a minor art. For three main reasons. First, because foods are short-lived in comparison to, e.g., chunks of marble. Second, food is intrinsically linked to a practical purpose – nourishment. Third, food depends on its material constitution in a way in which music, painting, or even sculpture are not. A song such as â€Å"Yesterday† has been released on vinyl, cassette, CD, and as a mp3; food cannot be alike transferred. The best cooks would hence be very good artisans; they can be paired with fancy hairdressers or skilled gardeners. On the other hand, some think that this perspective is unfair. Cooks have recently started featuring in art shows and this seems to concretely disprove the previous remarks. Probably the most famous case in point is Ferran Adrià  , the Cat alan chef who revolutionized the world of cooking over the past three decades. Food Experts Americans keep in high esteem the role of food experts; French and Italians notoriously do not. Probably, it’s because of different ways to regard the practice of evaluation of a food. Is that French onion soup authentic? The review says the wine is elegant: is that the case? Food or wine tasting is arguably an entertaining activity, and it’s a conversation starter. Yet, is there a truth when it comes to judgments about food? This is one of the hardest philosophical questions. In his famous essay â€Å"Of the Standard of Taste†, David Hume shows how one can be inclined to answer both â€Å"Yes† and â€Å"No† to that question. On the one hand, my tasting experience is not yours, so it is totally subjective; on the other, provided an adequate level of expertise, there is nothing odd with imagining to challenge a reviewer’s opinion about a wine or a restaurant. Food Science Most foods we buy at the supermarket carry on their labels â€Å"nutritional facts†. We use them in order to guide ourselves in our diet, to stay healthy. But, what do those numbers have to do really with the stuff we have in front of us and with our stomachs? What â€Å"facts† do they help us establishing really? Can nutritionism be regarded as a natural science on a par with – say – cell biology? For historians and philosophers of science, food is a fertile terrain of research because it raises basic questions regarding the validity of laws of nature (do we really know any law regarding metabolism?) and the structure of scientific research (who finances the studies on the nutritional facts you find on the labels?) Food Politics Food is also at the center of a number of funding questions for political philosophy. Here are some. One. The challenges that food consumption poses to the environment. For example, did you know that factory farming is responsible for a higher rate of pollution than airfare travel? Two. Food trades raise issues of fairness and equity in the global market. Exotic goods such as coffee, tea, and chocolate are chief examples: through the history of their commerce, we can reconstruct the complex relationships between continents, States, and people over the past three-four centuries. Three. Food production, distribution, and retail is an opportunity to talk about the condition of workers across the earth. Food and Self-Understanding In the end, as the average person enters at least a few ‘food relations’ per day, a refusal to ponder eating habits in a meaningful manner can be likened to a lack of self-understanding or lack authenticity. Since self-understanding and authenticity are among the chief aims of philosophical inquiry, then food becomes a true key to philosophical insight. The gist of the philosophy of food is hence the quest for an authentic diet, a quest that can be readily furthered by analyzing other aspects of ‘food relations’.

Types of Family Free Essays

1. What is a nuclear family? A nuclear family consists of a unit, which has an adult male and female with their dependant offspring. In common terms this means that there are direct relations such as parents, brothers and sisters. We will write a custom essay sample on Types of Family or any similar topic only for you Order Now However, if the two adults don’t have children it therefore means that they are not part of a nuclear family, they are just part of a household. They must also be related by blood, marriage or adoption to qualify as a nuclear family. The family is based on the concept of monogamy, which in our society is built into the Christian moral code and is supported by our judicial system in England. It is illegal in our society for bigamy to take place. 2. How does the extended family vary from the nuclear? The structure of families varies form society to society. The smallest family unit is the nuclear, whilst units larger than the nuclear family are often known as extended families. Such families can be seen as extensions of the nuclear unit, either vertical extensions – for example, the additions of members of a third generation such as the spouses parents, or, horizontal extensions – the addition of the same generation as the spouse, e.g. cousins. All of these are blood relatives. 3. What is Kinship? Kinship describes people who are blood related, married or provide support for members of a group. These can be friends or neighbours. They are also about how they influence others within their group relationships. Socialisation and Social Placement 1. What is Socialisation? Socialisation is a lifelong experience in which we learn values. When in the family, it is named primary socialisation where children learn the basic rules of behaviour, norms and beliefs. These include general politeness, table manners, reading etc†¦ Later on follows secondary socialisation, which reinforces the norms of living but in a more mature way. We also learn appropriate patterns of behaviour in specific social situations 2.Why is socialisation important? Socialisation is important to maintain the rules of society and learn how to cope with day-to-day life and other people. If there were no form of socialisation, then there would be no maturity in the world in which we live in. There are certain social institutions in which help to upkeep the society such as the judicial system. This enforces the laws of our country, which are made to allow people to live more harmoniously with one another. 3. Who decides what is correct socialisation? Each different society has its own norms and behavioural rules. For instance, doing something totally natural and respectable in one society may be looked down on in another. Therefore there is no one correct type of socialisation, but it depends on the surrounding community. There are, however, rules set by the society’s judicial system, which if not adhered to, may result in punishment in the form of fines, warnings or imprisonment. 4. How have ideas of relevant socialisation changed Britain in the last 20 years? Firstly, the media has a profound impact on our society. This institution is booming after the effects that it has on us, whether it is a positive impact, or, usually negative and gives people a bad name. As the media industry has increased, sports have been growing in popularity by the means of television, and sports have been encouraged to be played at an earlier age. Secondly, the government has changed hands from Conservative to Labour. This has had many effects on the way in which we live like transport systems, tuition fees, scholarships/assisted places etc†¦ But, not all of our ways of day-to-day life has changed though. For instance, some of today’s clothing fashions were popular a generation ago. Also, there are still exams, but more of them. There are different subjects to be taught and more people being admitted to universities. How to cite Types of Family, Papers

Mattel Swot Analysis-Free-Samples for Students-Myassignmenthelp

Question: Discuss about the Mattel Confronts and its Marketing Challenge. Answer: Mattel SWOT Analysis The Mattel Corporation is one of the leading toy companies of the world. Like any other organizations, the organization has its strengths analyzed from the case study provided. One of its greatest strengths is its position as one of the leading toy manufacturers of the world. The organization also serves over one hundred and fifty nations of the world. David, (2011) says that the brands and quality of products from the organization are of high quality. There are many scales of opportunity for the organization. It is also present and acts as a global leader; the organization also has a strong chain of supply in addition to its effective competitiveness to other toy companies. Frey (2017) says that hese strengths of the organization make it a highly productive organization and attracts more customers across the world hence its position in the market. The organization also has certain weaknesses that make it vulnerable through its operations. The management team of the organization is weak based on the analysis conducted over the organization. The products from the organization are not safe for use because they are meant for the kids. Some of the products from the organization as reported by researchers are not suitable for use by the children because they might be harmful as presented by Bamousa, (2013). The presence of the organization on the online market has been realized as weak. Most marketing practices for the majority of organizations today are taking place on the online platform. The other factor that has derailed the organization is the fact that it utilizes the cheap labour from the third world nations giving it a bad image. The organization also has its opportunities that would make it better and prepared for the future as the organization continues its operations. One of the opportunities for the organization is to open an innovative platform where new toys and other innovative products would be released by the organization. The other form of opportunity for the organization would be the development of an online market where customers would contact the organization directly. Crittenden and Wilson, (2012; 261) insists that the opening of international markets would help the organization in expanding its services because the dependence on the dollar is growing weak hence unfavourable for the business. The organization should also consider expanding its products and services to other parts of the world and in America as well. However, the organization is faced with certain forms of threat as it operates within America and other parts of the world. The technology used by the organization is cheap and unfavourable for the world whose technology improves by the day according to Campbell, Edgar and Stonehouse, (2013). The development of the economy is as a threatening pace that the slow speed of the organization might not make. The exchange rates of the organization are another threat the organization faces because it needs to improve its exchange rates. The increased competitions in the toy market are the other form of threat for the Mattel Toy industry. The imitations of the organization have also been realized to be cheaper compared to those of other organizations. The SWOT analysis of the organization is based on the analysis of the organization as presented by the case study. Marketing Strategy A marketing strategy is a marketing plan in which all the marketing goals of the organization are put into a single effective plan for the organization as a way of attaining the goals of the organization as mentioned by Peter, Olson and Grunert, (2016; p 122). A marketing strategy therefore, is a system that all organizations should consider making strategies that suit their marketing goals. Marketing Strategy of Mattel Organization Like any other organization, Mattel organization also has its marketing strategy that has been one of its great achievements in the toy market. The organization hires from the local population, retains its employees and promotes them based on their performance for the organization over time. Andersen and Friedrichsen, (2016) mentions that the organization also encourages any opportunities for the local communities within the area hence convinces them to support the organization hence its marketing is made possible locally. Foe a successful organization, it is always in order to ensure that the local populations are involved in the operations of the organization as per Thompson, (2015). The lives of the people, their operations and playing activities for the children especially have been considered by the organization as it tries to involve the societies into its activities. The other strategy used by the organization in marketing is its creation of a culture that motivates respect and expression of various opinions of the public into the practices of the organization. The involvement of the community into the design of certain toys among other activities that the organization takes part in encourages the community into engaging the company products as the organization is mindful of them as represented by Fugate, Kuntze, Matulich, Carter and Kluberdanz, (2014). The organization is assured of the local market by engaging the local people in its activities. The perspective of the organization makes it possible for its diversion in marketing. The other strategy used by the organization is in marketing where it has partnered with various related organizations in ensuring that it receives the necessary support as it becomes competitive in the toy market that has proved to e highly competitive. According to Direction, (2014) though the partnership the organization has decided to build products and provide services that would appeal to the consumers of their products. Because most products and services of the organization target children, it has been advisable to perform continuous research on the services of the organization as a way of ensuring that it engages and appeals to its customers. The products are the definition of the organization hence much attention has been paid to them by the organization. Recommendations Because the world is changing entirely in all its aspects, it is advisable to advise the organization to consider certain adjustments that would ensure that its operations are kept at the top all the time. First, the organization should consider taking advantage of its opportunities such that it utilizes all the chances it has hence improve its marketing chances. In another instance, the organization should examine its weaknesses and make the relevant corrections such as making toys that pose no harm to the children as their primary users. In terms of competition, the organization should ensure that all its practices are in accordance to the ethics of the modern society in order to appeal to its buyers. References AndersenAA89481, A.E. and Friedrichsen, O., 2016. Strategic Analysis and Corporate Valuation of LEGO A/S. Bamousa, W., 2013. Mattel: Overcoming Marketing and Manufacturing Challenge. Campbell, D., Edgar, D. and Stonehouse, G., 2013.Business strategy: an introduction. Palgrave Macmillan. Crittenden, V.L. and Wilson, E.J., 2012. Success factors in non-store retailing: exploring the Great Merchants Framework.Journal of Strategic Marketing,10(4), pp.255-272. David, F.R., 2011.Strategic management: Concepts and cases. Peaeson/Prentice Hall. Direction, S., 2014. Taking the mantle at Mattel.Strategic Direction,18(5). Frey, S., 2017. Case 7: Mattel Analysis. Fugate, J.B., Kuntze, R., Matulich, E., Carter, J. and Kluberdanz, K., 2014. Bratz dolls: responding to cultural change.Journal of Business Cases and Applications,12, p.1. Peter, J.P., Olson, J.C. and Grunert, K.G., 2016.Consumer behavior and marketing strategy(pp. 122-123). London: McGraw-Hill. Thompson, A., 2015. Mattels Warfare in Toyland

Homosexuals Have Been Excluded From Our Society Since Our Essays

Homosexuals have been excluded from our society since our country's beginning, giving them no equal protection underneath the large branch of the law. The Emancipation Proclamation gave freedom to blacks from slavery in the 1800's and women were given the freedoms reserved for males in the early 1900's with the women's suffrage movement. But everyone still knows the underlying feeling of nation in dealing with minorities and women, one of contempt and utter disgust. Hate crimes are still perpetrated to this day in this country, and most are unpublicized and "swept underneath the rug." The general public is just now dealing with the struggle of Homosexuals to gain rights in America, although this persecution is subtle, quiet and rarely ever seen to the naked eye or the general public. The big question today in Homosexuals rights struggles are dealing with the right to be a part of our country's Military Forces. At the forefront of the struggle to gain access to the military has been Female's who have tried to gain access to "All Men" facilities and have been pressured out by other cadets. This small group of women have fought hard, and pressured the Government to change regulations dealing with the inclusion of all people, whether female or male, and giving them all the same opportunities they deserve. The Homosexual struggle with our Nation's Armed Forces has been acquiring damage and swift blows for over 60 years now, and now they too are beginning to fight back. With the public knowledge of "initiation rights" into many elite groups of the military, the general public is beginning to realize how exclusive the military can be. One cadet said after "hell week" in the Marines, "It was almost like joining a fraternity, but the punishments were 1000 times worse than ever imagined, and the Administration did not pretend to turn there back, they were instrumental in the brutality." The intense pressure of "hell week" in the Marines drove a few to wounding themselves, go AWOL, and a few even took there own life. People who are not "meant to be" in the Military are usually weeded out during these "initiations" and forced either to persevere or be discharged dishonorably. The military in the United States has become an elite society, a society where only few survive. In a survey taken in 1990, the United States population on a whole is believed to consist of 13-15% Homosexuals. This figure is believed to have a margin of error on the upward swing due to the fact that most homosexuals are still "afraid" of their sexuality and the social taboos it carries along with it. With so many Homosexuals in the United States, how can the military prove its exclusion policy against Homosexuals correct and moral? Through the "long standing tradition and policy," says one Admiral of the U.S. Navy. But is it fair or correct? That is the question posed on Capitol Hill even today, as politicians battle through a virtual minefield of tradition and equal rights. Historically, support for one's military was a way to show one's patriotism, if not a pre-requisite for being patriotic at all. Society has given the military a great deal of latitude in running its own affairs, principally due to society's acknowledgment that the military needs such space in order to run effectively. The military, in turn, has adopted policies which, for the most part, have lead to very successful military ventures, which served to continually renew society's faith in the military. Recently, however, that support has been fading. The Vietnam War represented both a cause of diminishing support for the military by society as well a problem. The Vietnam War occurred during a period of large-scale civil disobedience, as well as a time where peace was more popular than war. Since the effectiveness of the military depends a great deal upon society's support, when society's support dropped out of the war effort, the war effort in turn suffered. The ultimate defeat of the United States in the Vietnam War effort only lead to less faith in the military's ability. This set the stage for society becoming more involved in how the military was run. The ban on homosexuals serving in the military, was originally instituted in 1942. Though some of the reasons that were used to justify it at the time have been debunked since-that homosexual service members in sensitive positions could be blackmailed, for instance ("Gays and the Military" 54)-the policy was largely an extension of the military's long-standing policy against homosexual acts. At the time, the prevailing attitude was that homosexuality was a medical/psychiatric condition, and thus

Seafaring A Cornerstone of Viking Culture

Seafaring: A Cornerstone of Viking Culture Technological advances have always played very important roles in the development of cultures. From warfare to agriculture, technology can help shape and mold the way a culture develops. The Viking longships were one such advance. The impact of the technology involved in creating these magnificent ships is very apparent in the remnants of Viking culture. Expansion, warfare and poetry were only some of the many facets of Viking life affected by seafaring. The Vikings were perhaps the most successful of all early explorers. The design of the longships allowed for navigation in the shallow fjords found within Sweden and Norway out to the ocean. From there, the Vikings were able to reach out across the globe. Unlike prior civilizations such as the Greeks, the Vikings used their technology to reach out to other European countries and even into Asia. While the Greeks concentrated their naval efforts in the area of warfare, although there is evidence of far reaching travel in such works as The Odyssey, the Vikings were able to establish profitable trade routes which in turn lead to the establishment of key trade ports such as Hedeby and Ribe. These first trade centers fueled the Viking economy and were essential in the development of Viking culture. However, the expansion made possible by the longships was not merely a tool for trade but also allowed for the colonization of Iceland and Greenland by Viking settlers. Again, the! durable and well-crafted Viking vessels were able to handle such long journeys deep into the unknown Atlantic Ocean. This type of far reaching travel was unheard of before the Vikings and was not matched until almost 500 years later during the peak of European exploration. Colonization, however, was not one of the major goals of the Vikings. Raiding and pillaging were more common tasks than far reaching global expansion. Both, however, ...

''Literature Review'' Topic-Causes of Falls In Elderly Patients Essay

''Literature Review'' Topic-Causes of Falls In Elderly Patients - Essay Example For this reason, it is necessary for health care providers to carefully detect the causes of falls in order to prevent and minimize the risks of falls. Based on the report of the National Health Statistics in England and Wales, the total number of fall and fracture during the year 2004 is 4,547. (National Statistics, 2006) Roughly 64.1% of the cases is unintentional, 32.5% is caused by osteoporosis. The remaining 2.2% and 1.2% is caused by suicide and undetermined probable homicide respectively. (See Table I in appendix– Incidence of Falls and Fractures in England and Wales on page 15) As I work in an elderly rehabilitation ward this topic is more relevant to my clinical area because elderly individuals are more prone to experience fall-related injuries. Seventy percent of accidental death among the elderly patients is due to fall. Most of the elderly individuals that suffer from hip fracture due to serious falls are not able to regain their normal level of function. (Stevens and Olson, 2000) The fact that this type of accidents could lead to the serious physical injury and death among the elderly individuals (Lipsitz, 1991), the causes of falls should be taken seriously in order to prevent and minimize the incidence of falls among the elderly individuals. Therefore, it is necessary to rehabilitate physical injuries due to fall (Muche and McCarty, 2006). In gathering concrete evidences regarding the causes of falls among the elderly patients, the author uses the search engines particularly ‘yahoo’ and ‘google’. Both search engines has been very helpful in enabling the researcher to locate relevant evidenced-based journal that comes from databases search such as dialog datastar: Medline, Embase, Pubmed, The Cochrane Library, Sumsearch, and Trip database. In searching for peer-reviewed journals, the author entered search

Personalised Learning Essay Example | Topics and Well Written Essays - 5500 words

Personalised Learning - Essay Example This research will begin with the statement that globalisation and the rapid changes and developments in the information and computer technology have created demands and challenges that necessitate the adoption of policies and programmes that will equip children with necessary learning and skills needed as they respond to the demands of the time. In this context, the government, through its various institutions, continue to come up with public policies aiming for the establishment and development strategies and course of action which are geared towards addressing these issues. DfES recognise the insufficiency and ill-adaption of traditional educational structure in addressing the changing demands of the global society. The ‘one-size fits all’ approach in education is no longer appropriate in responding to individual needs and society’s demands for knowledge. As such, through personalise learning, students become engaged and empowered as they take the path towards learning. While at the same, time their parents and the entire community become partners in the establishment of an education that recognises and is built on the individual gifts and prowess of children. In this regard, personalised learning is a learning system approach that caters to the personal and intellectual needs of the children and listens to their voices as it re-affirms the uniqueness of each child as they embark on learning. However, it has been observed that personalised learning is difficult to define (Pollard and James 2004). In fact, Beach and Dovemark (2009) in study have found out that there are teachers who find it difficult to distinguish between differentiation and personalised learning. They have also observed that there are teachers who are not familiar with personalised learning. In addition, it has been claimed that most discourses regarding personalised learning are drawn from â€Å"commentary rather than empirical research, highlighting that there are lim ited studies providing evaluative data on personalised learning† (Sebba et al., 2007, p. 8). In these circumstances, this research will undertake a conceptual analysis of personalised learning. This is done in order to arrive at a clearer understanding and perception of the concept, and at the same time, contribute to the endeavour of establishing more comprehensible parameters for personalised learning. Moreover, this research seeks to know how personalised learning has been concretely adopted in schools. Finally, this study aims to apprehend how personalised learning becomes the 21st century approach to learning. This study will address the following questions. (1) What is personalised learning? (2) How is personalised learning concretely adapted in school/classroom set-up? (3) How personalised learning becomes the ‘system of learning’ that can adequately respond to the challenges of 21st century global society? In order to answer these questions, a documentary analysis of secondary materials relevant to the subject matter of the research will be conducted. For the library research, the electronic databases Academic Source Complete, Jstor, Google Scholar, PsycheInfo, Business Source Complete, and ERIC were searched using a combination of the following key terms: education, personalised learning, 21st century, customised learning, individualised learning, differentiation, multiple intelligence, policies and globalisation. Articles written in English had been selected. Moreover, articles that provided a conceptual anal

What Leads Characters To Exact Revenge?

What Leads Characters To Exact Revenge? Maupassants short stories Vendetta and Mother Savage both deal with the subject of revenge. We learn right from the beginning that in both stories, the widowed mothers live in harsh, rough environments where there is an unfriendly atmosphere. Each story features a widowed mother who is grieving the loss of her son, her only child, and becomes determined to exact revenge. Both widows avenge with unique plans to ensure that their victims suffer gruesome, agonising deaths, with which they hope to achieve satisfaction and peace of mind for themselves In Vendetta, Widow Saverini shows a mothers love for her son when she plans to exact revenge for the death of her only child: you shall be avenged, I tell you. You have your mothers word, and you know she never breaks it. Widow Saverinis love for her son is unique and reserved, possible because of her parents showing lack of emotion in her upbringing. Her love is seen more as a duty to raise her son than to be affectionate and tender loving. Widow Saverini spends many months preparing the dog for the revenge: for three months she accustomed her to this method of attack. She shows her determination in the precision she uses to exact her revenge to perfection. Widow Saverini sacrifices the family dog -Semillante- in a cruel and barbaric act: the woman gave her nothing to eat and maddened with hunger Semillante barked hoarsely. The cruelty she uses shocks us and it displays her level of cold determination. However it could also be seen as a way of involving her beloved pet to aid her di sguise at the revenge. Widow Saverini cleverly creates a human-like figure, with which she uses to practice her revenge: she took some old clothes that had belonged to her husband, stuffed them with straw to represent a human figure, and made a head out of a bundle of rags. This tells us that she has great initiative to succeed with her talented resourcefulness of using everything she already owns. Widow Saverini also uses a disguise which prevents her from being caught and killed herself: she disguised herself to look like a tattered old beggar man. This shows her intelligence as she has thought everything through, enabling her to make the perfect attack and quick getaway. Also, by using her dog to do the dirty work, technically she hasnt committed a murder and she is able to remain disguised and unknown to the public of who she is. Widow Saverinis anger is devious and we are unable to see her true feelings for her sons death throughout the story. However we notice that her actions speak louder than words or feelings. Her feeling remain reserved and rather than immediate rage, she is patient and waits three months before she can release her fury. Widow Saverini is full of grief and isolates herself: she would not allow anyone to remain with her, and shut herself up with the dead body. She does not want anyone to know her sorrow or to appear weak in front of others. Widow Saverini does not cry until she knows that no one will disturb her silently shedding great tears. She feels that she does not need to create an impression when she is on her own and is able to let out her emotions. She feels that the only way to move on is to be active and to avenge her son so that he can rest in peace: you may sleep in peace. You shall be avenged Widow Saverini shows commitment to her son as it is the last thing she can do for him. Despite the company of the young Prussian soldiers, Mother Savage is constantly longing her son to return: the old woman kept thinking all the time about her own son. This tells us that she has a motherly bond with her son and wants nothing more but for him to come home again. She cannot help but ask so many questions as she misses him and cannot take her mind off. She also wants to know exactly where her son is and what he is doing and asks questions such as: do you know where the French regiment has gone- the twenty third infantry? My boy is in it. Mother Savage does not want to lose her son and wants to keep track of where he is. We see how much she loves her son- from the very beginning to her death she loves him. She was still clutching her letter soaked in blood. This shows that unlike Widow Saverini, Mother Savages love for her son is much more tender and affectionate, which is how we would expect it to be. Mother Savage is very compassionate towards her son: she would never k iss him again, her big boy, never! This is the first thing that she thinks about after her sons death and it is how we see how close they were to each other. This is a different response to Widow Saverini who is much less emotional and immediately starts to plan her revenge. Mother Savage is determined to avenge her son whether she kills the real murderer or representatives. Both widows show a high level of determination for revenge and see it as the ultimate way to move on. They feel it is the only way how can rest in peace without their sons. Mother Savage acts on her revenge immediately and uses many resources to help her find revenge. Unlike Widow Saverini, who avenges her sons murderer, Mother Savage uses the Prussian soldiers as representatives to get her revenge. Even though she is planning to kill them, we see that she has some sympathy for the mothers of the sons: she got them to write down for her on a piece of paper, with the addresses of their families. This shows that u nlike Widow Saverini whose aims are to kill her sons murderer and to escape punishment, Mother Savage has thought about everything and feels that the families ought to know about the deaths of their sons, just as she did. Mother Savage is very discreet about her grief: she quickly hid the letter in her pocket and, having had time to wipe her eyes, greeted them calmly, looking her usual self. Both of the widows- Widow Saverini and Mother Savage, feel a sense of pride and do not want to show their grief in public as they feel it will weaken their reputation. Mother Savages grief for the death of her son is slightly delayed as she is overwhelmed by the sudden news and hesitates before she cries: so shocked and dazed that she didnt even feel any grief yet. Similarly with Widow Saverini, Mother Savage does not cry instantly, yet waits for reality to sink in. She does not want to show her emotions immediately as she wants to remain strong. She loves her son fondly and when she starts to cry: grief [floods] into her heart which stresses the pain of how much she misses him. Whilst preparing dinner, the blood of the rabbit causes her to imagine the bloody, gruesome death of her son: she kept seeing her big boy cut in two and red all over. This shows that she does have feelings, everything makes her think of her son and she cannot cope. Mother Savage imagines her sons death: the head falling, the eyes widening, while he was always chewing the end of his bushy moustache as he always did when he was angry. We can picture the image vividly in our m inds which helps us to engage with her feelings and feel sympathy. Mother Savage is distraught by the news and this is emphasised by the trauma she experiences when the rabbit is prepared for dinner: she stripped the skin from the red body; but the sight of the blood which she was touching, which covered her hands, the warm blood which she could feel growing cold and congealing, made her tremble from head to foot; and she kept seeing her big boy cut in two and red all over, like the animal still quivering in her hands. This shows that she is unfocused and due to the shock of it all, she is relating everything to her sons death. She does not hesitate to work out a plan of revenge and acts very quickly so that within the same day, she avenges her son, unlike Widow Saverini who plans out her revenge in the course of three months. Mother Savage controls her rage yet anger she holds for the death of her son causes her to take the blame on the four innocent soldiers living with her and with their death, she feels satisfied. She is proud of her revenge and is willing to die for her son as she admits and confesses with satisfaction that she killed the men. Widow Saverini escapes punishment though Mother Savage is honest and executed. In some ways we find her heroic, that as she was willing to die for her son and was unafraid. The story Vendetta is situated on the coast of Corsica in a tough, hostile environment. Widow Saverinis house is built on a spur of the mountain: and in places actually overhanging the sea, her town looks across the rockstrewn straits on the low-lying coast of Sardinia. The rough terrain and the place where Widow Saverini lives, gives us the impression that life is cheap. The cultural aspect of where she lives is the survival of the fittest and these cultural forces are part of what causes people to act tough and seek revenge. Life is tough and people who live in a harsh environment are bound to be tough and unforgiving. Widow Saverini lives in a house Clinging to this peak, overlooking this terrible passage, where vessels rarely venture. The people she lives amongst do not show sympathy for death as it happens every day. Likewise, in similar circumstances, Mother Savage lives in an isolated house, far away from the village, on the edge of the woods. These cultural forces contribute towards their responses to upsetting ordeals, e.g. the deaths of their sons. However, the story of Mother Savage is situated in Virelogne in France, in a very beautiful area where there is blossom on trees, little woods and grounlike veins carrying blood to the earth. This explains how the area is full of life and naturally beautiful unlike Widow Saverini whose house was amongst a cluster of other houses, Mother Savage lives in the countryside in an isolated house far away from the village on the edge of the woods. This tells us that she lives in a small world, solitary and independent. We also know that though her house is situated in a beautiful setting, cruelty is always beneath the surface. In Vendetta, the people do not seem to have the feelings to care and we see that it is a society where no one helps. They are all very determined with mild corruption: The next day Antoine Saverini was buried, and soon his name ceased to be mentioned in Bonifacio. This tells us that since death is a frequent occurrence in the area, the people who Widow Saverini lives amongst are tough as they are experienced by murders and vendettas. However, in Mother Savage the societys attitude to death is very different. In Virelogne, the people are kind and pleasant and death is something that is unexpected and rare. The people in the village are jolly and friendly, women are seen in the street on a spring morning wearing gay, flimsy dresses. This leaves us with a welcoming pleasant atmosphere where we feel safe. By contrast we see that the people see Mother Savage as an outcast, people didnt feel too sorry for her because they knew she had money, so she stayed alone in an isolated house far awa y from the village. This shows that they do not wish to have anything to do with her so they ignore her and leave her alone. The region suffers from its effects of the Franco Prussian war. The war is a serious factor and though it is very short, there are many killings and deaths which result in revenge schemes causing problems and slight havoc in the area. Similarly with both stories, Vendetta and Mother Savage, they are centred on the effects of war, which is how the scheme of revenge erupts. In the two stories the wars a very different. In Mother Savage the war is completely pointless which resorts to much unnecessary killing, including the death of her son which leads to revenge. Though Mother Savage has a decent amount of money, many of the villagers are members of the lower class and do not. They are severely affected by the war and treated unfairly as they are forced to give refuge to the Prussian soldiers and have no choice, causing them havoc with their lives. Also, Mother Savage is a victim of the war and is full of unbearable grief from her sons death which is why she responds to the letter in such an inhumane way. In Vendetta the community is very rough and, similar to Mother Savage, she is treated cruelly and after the death of her son; she responds in a very sly yet violent way. Mother Savage is treated without any form of justice. She is given no trial and not even the chance to explain the reasons for her actions. She is executed at the scene of her crime roughly twenty minuits after she has had her pleasure of vengeance and is forced to stand against the wall to be shot: she was seized and pushed against the walls of the house, which were still warm [from the fire]. She is treated with the same brutality that she treated the soldiers with. The behaviour of Mother Savage and the Germans was understandable though it would be unacceptable in our society today. In Vendetta there is, similarly with Mother Savage, no form of justice. The community is rough so due to their behaviour, the law is helpless and since vendettas are expected, nothing happens. When Widow Saverini kills Nicolas Ravolati, though her plan is tactical, there is no search or punishment for her because there is no law and the police force seem to be non-existent. Widow Saverini believes that she is doing right thing by avenging her son and even goes to church to pray for strength: she besought Him to aid and support her, to lend to her poor, worn-out body the strength she needed to avenge. This shows us that she believes what she is doing is morally right and does not see it as a crime to kill ones murderer. We also notice the irony of praying to God to help her kill someone. It is mentioned several times in the story that Widow Saverini goes to pray for help from God. From our point of view we believe that she is doing the wrong thing; as it is the opposite of how God wants us to behave. She also goes to church a second time to pray just before she avenges her son: Widow Saverini went to a confession and communion, in an ecstasy of devotion. This shows how keen she is to do what she believes is the right thing. It also shows us how a much tougher and more hostile community believes that revenge is the right thing to do and that God is always on their side. However in Mother Savage the theme of revenge, unlike Vendetta, is not affected by any religious beliefs. When we look at Maupassants life experiences, we can perhaps understand why he based his stories upon those themes. His mother had been the playmate of the novelist Gustave Flaubert, who was the influence of his career. When Maupassant was very young, his parents separated through divorce, onwards living with his brother and mother. This links to how in both of the two stories, the mothers do not have husbands and are widows with nothing but their only son. This is of a similar circumstance to Maupassants childhood. From his early education he retained a marked hostility to religion. This also has similarities with Vendetta. It was part of the reason to why Widow Saverini planned her gruesome revenge because due to religion she believed she was doing the right thing, when in fact she was not. This shows that he is criticising religion here. Maupassant always loved solitude- like both of the widows, and in his later years he developed a constant desire for solitude, fear of death and crazed paranoia of persecution. In 1892, Maupassant tried to commit suicide by cutting his throat, he later died in 1893. We see that towards the end of his life, he became mentally unstable, later resulting with an attempt of suicide. Maupassants characters are very disturbing and we are able to link his mental unstability with them. The two widows seem to be mentally unstable which is because of the cultural and personal forces they live with. Many of the stories that Maupassant wrote are rather sinister and involve the Franco-Prussian war, which he grew up with. The stories have a pessimistic nature due to the problems and illnesses he had in his background life, which also tells us that he was most likely stressed with his life. In Mother Savage we sympathise with the main character, Mother Savage, because we feel sad for how the war has caused her so much grief and anguish towards the Germans. We also sympathise with her because she is willing to die for her son since she loves him so much and despite her honesty she is executed at the wall of her house by the Germans. We look up to her honest behaviour and admire the bravery and courage she has to admit to having killed the soldiers. We respect her personality because though she kills the soldiers, she has the decency to record their addresses and only kills them because they represent the men who killed her son. We also begin to feel quite attached to her because we begin to understand who she is and of her moderate behaviour towards everything that happens. The narrator ends the story with a powerful image, and I picked up a little stone still blackened by the fire. This causes us to consider the story and question whether her methods were morally right. However, in Vendetta we sympathise more with Widow Saverinis victim than herself because we condemn her for avoiding punishment and how she does not even consider for once his side of the quarrel between him her son. Also, as we do not even know Widow Saverinis name, we feel more distant and therefore we sympathise with her less. The short story form is a very effective way of exploring revenge. Short stories are based upon a single plot which makes it easy to focus on. This meant that we could easily focus entirely on the theme of revenge and explore it in further depth. Short stories also often have a moral/key theme which leaves the ending very memorable and intriguing. Only one or two developed characters are necessary and there are not many descriptive passages so the setting is established quite quickly. This means that we can read the story and get to the point quickly, in this case revenge, and explore in depth the theme of revenge. This makes the whole story a lot more effective. The story Mother Savage suggests that Maupassant is condemning revenge as he reminds us that it causes severe punishment and death, although in the story Vendetta it suggests that Maupassant is advocating revenge as it is possible to escape punishment and it leaves you with peace of mind. Maupassant seems to leave us to deci de whether revenge is good or bad having outlined the factors of both decisions.

Moneyball

At its core, the book Moneyball, to me, is about leadership and overcoming resistance to change to create a sustainable competitive advantage. In Moneyball a new General Manager challenges a traditional industry with a new paradigm. He successfully deals with the resulting resistance from the more tradition oriented employees. In the case of the Oakland A's this has led to a substantial competitive advantage through lower costs (their payroll goes down) and improved output (the have a higher percentage of win’s) which leads to an increase in return (average cost of a run is among the lowest in baseball).This represents a major learning to me, it means that I need to be prepared to challenge the conventional wisdom by being innovative in a traditional company or industry. At the same time it is not enough to be just innovative, you need to be the innovation champion and overcome resistance. Baseball particularly seemed like a very traditional environment which allowed Billie Be an’s radical innovation to lead to significant competitive advantage. His success is achieved through three major achievements: 1) He uses innovation to create a different perspective on a particular market. ) He creates competitive advantage by using his innovation to pick his resources in a different way. 3) He further enhances his advantage by building organizational capability around the new approach he has created. Question 1: What is the best way to think â€Å"out of the box† in a particular situation, business or market to come up with the innovation that will change everything. It was my belief that a different perspective on a particular situation can be created by using imagination, intuition and creativity on top of accepted wisdom.In Moneyball, a new breakthrough approach is achieved through pure technology and in detail statistical analysis. Billy Bean uses the power of statistics to uncover relationships in individual and organizational performance. At t he same time, those objective indicators and statistics, in and of themselves, were not the keys. He was able to find (and proof) those measures that are valid indicators of future successful performance. He managed by using the right empirical data. This makes me wonder if rigorous statistical analysis (i. e. ike sabermetrics in baseball) can be used in any industry or situation to determine the factors most associated with true value to the company. The old way of evaluating players was based on naked eye observation and using 5 measurable indicators, which turned out to not be really connected to future performance. As a consequence the book also teaches me to be very careful not to attribute the wrong cause to a result. In any future position I should search for the right statistics that help me zero in on a couple of key attributes closely related to success.In recent years there are several companies that have used technology and statistical analysis to change the game even in old fashioned industries (Amazon, Capital One, etc†¦). It seems to indicate that almost every market is ripe for such an approach. The secret, as Moneyball shows, lies in finding those factors that are linked to the desired outcome versus those metrics that have traditionally been considered as â€Å"the right ones† for an industry.In the case of baseball it took years before those new ways of measuring performance came through, and even then most of the establishment (the old management) scoffed at them. It took the right way of measuring combined with the right dose of persistence to cause a breakthrough. Question 2: What is the best way to evaluate talent ? The talent evaluation approach in baseball relied on personal scouting (a subjective analysis) using some measurable factors (like foot speed) but which are not proven indicators for future success.In business, talent is also evaluated through observation, which is largely a subjective approach (â€Å"employee xx x is a team player and has the right attitude†) combined with some measurable KPI's (key performance indicators) which are often not directly linked to an employee’s contribution to the value creation in the company. Money ball begs the question if there is a way to exploit the inefficiency of current performance evaluation systems by implementing a novel, fact based, employee performance measurement and feedback system.Can companies copy the sabermetrics approach to talent assessment, selection and utilization ? One can imagine that this is possible in a manufacturing or a sales environment where there is a direct relation between employee action and measurable outcomes. It becomes more difficult in the finance, marketing or human resources arena where the immediate impact of employee actions is less obvious. Therefor it would be a major breakthrough if one would be able to identify those factors that predict success.Billy Bean in Moneyball, after identifying the right empirical data and then training (and convincing) his people of the new approach needs to build organizational capability in using and implementing his new system. In the same way, if a company comes up with a new way of determining what will lead to success (see question 1) it cannot stop at just inventing the new â€Å"system†, the organization needs to build capability to use it as a competitive advantage. To build this capability, employee’s performance needs to be evaluated in the light of how much he/she is contributing to the success of the new approach.Usually this capability is built through more â€Å"intangible factors† like company culture, teamwork, motivation etc†¦ Question 3: What is the key driver of building a successful business ? I have been influenced several books (like Blink) or the success of a Facebook, so upto now I assumed that the way to build a business is largely by intuition, belief and drive†¦ Find something you think co nsumers are interested in and then build it. In Moneyball it is exactly the opposite: success (in the form of superior financial performance) is achieved through meticulous measurement and theory testing.There is a very clear process and approach behind the success of the Oakland A’s: decisions are based on first demanding empirical evidence; second, examining the cause-and-effect reasoning that would explain the empirical evidence; third, experimentation; and fourth, continuous learning. Moneyball is a case study on the application of evidence-based management. It boils down to a very logical cause-and effect analysis of the links between resources, cost of resources and performance.Bonus question: Why do colleges pay so much attention to test scores for MBA programs if it is highly probable that my test scores will not relate to my future success in business ? Moneyball clearly makes the point that success does not just depend of having a lot of good data but mainly on havi ng data that are clearly linked to a positive, successfull outcome. It appears that, looking at all the stories of successful businesspeople that did not even finish college, MBA programs should investigate the link between their admission criteria and future success†¦As a consequence an intensely competitive market for graduates of â€Å"elite† programs has emerged, resulting in prices being bid up relative to the next tier of MBA programs. However, â€Å"second tier† programs have highly talented students who receive excellent educations, and thus, are well positioned to be successful executives. Hiring companies could find ways to assess the abilities of MBA students at these programs and obtain excellent talent at a discount relative to the graduates of top schools. Moneyball Moneyball is a book written by Michael Lewis when he follow Oakland A’s general manager Billy Beane in the summer of 2003 to see about his approach to running a major league organization. He figures out that just because you may not have all of the money in the world, say like the New York Yankees, that you can still win your division and make the playoffs. Billy Beane shows you his approach at how he win’s as many games as he does that no other team was willing to follow.He would pay attention to statistics that no one else did, like on base percentage, amount of walks, and slugging percentage, and made his team into one of the best in the majors. Since his theory has been proven it’s been shown that on base percentage and slugging percentage are better signs of offensive success and avoiding an out is more important than getting a hit.Oakland had one of the smallest payrolls in the league with $55 million and were forced to get small market players to fill thei r roster. That meant that every pick they had in the amateur draft counted and couldn’t afford to miss. In the book it talks about how Billy got his idea on why to run his organization like this, and he got it from Bill James. Bill James was a writer and obsessive baseball fan who wrote many books on baseball, but his Baseball Abstract are the ones that had the most impact.James’ books though were laughed at when they first came out and didn’t really make an impact until Billy Beane, who had read every book of James’, ran his organization like James’ had said to. Ever since then almost every club has changed how they go about picking up players and using players. Moneyball is one of the best books of all time and has helped changed the way baseball is looked at and played in many peoples eyes and even in major league organizations.

Melodrama as a Genre

In his essay ‘Melodrama and Tears’, Steve Neale proposes the melodrama as a genre emerged to occupy the space between tragedy and comedy. Neale quotes Denis Diderot and identifies melodrama as a primarily ‘touching’ art form, which has the ability to move audiences and induce physical reactions like crying. Neale discusses Diderot’s quote ‘the pleasure of being touched and giving way to tears’ as an important part of the melodramatic mode. Neale continues to illustrate in his essay how the tricks used in showing point of view and timing perform an essential role in achieving maximum pathos in melodrama.Neale argues that the melodramas rely on the discrepancies between the knowledge that the spectator has and knowledge that the character has, to achieve maximum dramatic potential. This is also a way for the spectators to be more involved with the story, as they are now in a position of power. They hold the code that could possibly unlock t he mystery and cause events to happen. The spectator’s awareness of this power and the resulting helplessness they feel with their actual inability to influence the events unfolding on screen is what drives the pathos.A fairly neutral scene in Awaara(1951), of the Judge meeting a stranger at a birthday party is heightened by our knowledge that the characters share a father-son bond, unknown to either of them. Neale also points out the optical point of view method of using eye line match to establish character’s emotions. The Best Years of Our Lives(1946), uses this to let the audience know that Fred and Peggy still have feelings for each other. As Homer and Wilma stand at the altar and get married, we see Fred and Peggy gazing at each other and hearing the words of commitment spoken by the priest.They maintain their gaze without breaking, till they finally embrace and profess their love to each other. Linda Williams’ also acknowledges the feeling of helplessness , by giving us an example of her seven year old son’s reluctance to watch melodrama. Williams’ articulates her son’s disgust at the ‘unseemly emotions that remind him a little too acutely of his own powerlessness as a child’. The term ‘unseemly emotions’ is the code for what Williams calls the ‘excesses’ of cinema. She compares melodrama to pornography and horror cinema; by stating that here naked emotions replace the naked bodies and extreme violence in the other genres.She defines melodrama as encompassing a range of films ‘marked by â€Å"lapses† in realism, by â€Å"excesses† of spectacle and displays of primal, even infantile emotions and narrative that seem circular and repetitive’. Both Williams and Neale define the unrealistic nature of the narrative as a fundamental element of melodrama. Neale points out that melodramatic narration relies heavily on events not being defined through a real ist standpoint, but more dependent on chance encounters and coincidences. The generic verisimilitude of melodrama tends to marked by the extent to which the succession and course of events is unmotivated (or undermotivated) from a realist point of view. † He calls this ‘an excess of effect over cause’, arguing that this phenomenon assigns power to the theory of an external force governing the story. As the all-knowing spectator, some of this power flows to us too, causing our illusion of being able to affect the situation. This makes the lack of our ability to influence the story even more poignant, resulting in our feeling of vulnerability.According to Williams, it is the audience’s involvement with the physical display of emotion on the screen that causes the pathos. Williams argues that the female spectacle of the body is offered as a sensational sight in different genres. The horror genre uses terror, pornography uses orgasm, and melodrama uses crying t o portray an excess of emotion. She theorizes that our tendency to imitate the emotion on screen lends the element of pathos to melodrama. The act of a body, not in control, convulsing with tears lends itself to heightened identification by the audience.Both Neale and Williams demonstrate the concept of timing as an effective method to control pathos in melodrama. Neale attributes timing and articulation of point of view to contribute equally to the effect of poignancy and pathos. Neale presents Moretti’s thesis that the concluding act in the cinema is always too late to affect the protagonist. An example for this point maybe a story where the object of affection might only verbally reciprocate the feeling after the character is dead; while we, as the audience know it beforehand.Moretti also presents the theory that our tears are a result of the reality that our fantasy has been fulfilled and now will not continue. Neale counters this argument by suggesting that delayed timin g is equally poignant in some cases. The pathos arises from the fact that we are dependent on the time of the narration and its narrative, rather than just the fact that it is always ‘too late’. Here, Williams is almost identical in her theory and uses the phrase ‘too late’ to define the temporality of fantasy.Williams also speaks about Moretti’s theory and argues that the once the pursuit is over, there is a sense of melancholic loss that the audience experiences. She evokes the Freudian concept of ‘original fantasy’ to define what the character’s are in pursuit of. The enigma frequently occurred during melodrama is ‘â€Å"solved† by the fantasy of family romance, or return to origins’. Although Williams and Neale take different approaches to defining the melodramatic sensibility, they both do find a common ground in what forms pathos on the screen.There are finer points to be examined in both the essays but a general view points to the spectator’s feeling of helplessness and the crucial element of timing as being very important contributions to the dramatic element of melodrama.Neale, Steve. â€Å"Melodrama and Tears. † Screen 27 (November-December 1986): 6-22. Williams, Linda. â€Å"Film Bodies: Gender, Genre, and Excess. † Film Quaterly, Published by University of California Press 44. 4 (Summer 1991): 2-13.

Strategic Marketing - Emirates Taking the IMC Route - Free Essay Example

Sample details Pages: 10 Words: 2949 Downloads: 8 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? STRATEGIC MARKETING COMMUNICATIONS EMIRATES: TAKING THE IMC ROUTE INTRODUCTION Emirates Airlines established in 1985, is a subsidiary of the Emirates Group, a public international travel conglomerate in Dubai, United Arab Emirates. An Emirate is the largest airline in the Middle East operating its flights hub at Dubai International Airport to various countries all over the world. Emirates initiated flying internationally with two aircraft à ¢Ã¢â€š ¬Ã¢â‚¬Å" a leased Boeing 737 an Airbus 300 B4. Don’t waste time! Our writers will create an original "Strategic Marketing Emirates Taking the IMC Route" essay for you Create order Its main focus on providing quality services to customers instead of focusing on quantity of customers. Due to its despite efforts supportive attitude towards customers, Emirates became a market leader in the global airline industry within a short span of time. The overall profit of Emirates grew at a faster rate with a minimum 20 per cent hike every year hence became the fastest-growing youngest fleets in the aviation industry. Because of their excellence in providing satisfactory quality services to the customers, Emirates earned majority of awards globally. It also deals in cargo activities, which is taken by Emirates Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s Emirates Sky Cargo division. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the Emirates to ensure the consistency the effectiveness of messages targeted to various audiences. The Emirates has used Integrated Marketing Communication (IMC) approach for marketing their services in front of customer s. Majority of the companies have paid close attention to the IMC approach. Various IMC tools such as television commercials, print advertisements, internet marketing, charitable foundations, in-plane advertisements, sponsorships trade promotions have been utilized by the Emirates in order to achieve an excellent market position a positive brand image in the minds of its current potential customers. Emirates could easily reach their target audience via these mentioned modes of marketing promotions. Due to its continuous effort towards marketing the brand services, Emirates maximized exposure rate. Several Challenges Encountered By the Emirates to distribute an individual message about the high class facilities for its customers to create a brand name in front of its customers Explain how Emiratesà ¢Ã¢â€š ¬Ã¢â€ž ¢ promoting approach has been effective in constructing an optimistic trademark appearance with current potential customers? Classify the IMC tools used by Emirates? Emirates flies all over the world. Should Emirates modify its messages channels according to where it advertises? Explain. DISCUSSION OF THE TASKS CONFRONTED BY THE EMIRATES A1. The marketing strategy of Emirates includes à ¢Ã¢â€š ¬Ã¢â‚¬Å" Integrated Marketing Communications (IMC) Approach à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emiratesà ¢Ã¢â€š ¬Ã¢â€ž ¢ advertising policy has been efficacious in generating a progressive brand image in the minds of its current potential customers by embracing the IMC approach for marketing its brand. An IMC concept is an approach of achieving the objectives of a marketing campaign, via proper efficient use of promotional tools methods that are intended to reinforce each other. It enables that all forms of communications messages are linked together hence work simultaneously in harmony rather than in isolation. This approach is used by the organisation to create a unified brand experience for consumers across several communication channels. As marketing efforts have been moved from mass marketing to slot promoting, companies have growing use IMC to cultivate more economical promotions that still distribute value to the customers. Emirates think global à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates have set out to be an innovative, modern customer-oriented provider of high quality air travel services. Its brand positioning is that of a leading, international quality airline serving the global community. Living the brand à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates deliver on their brand promise of innovation quality. Emirates end line à ¢Ã¢â€š ¬Ã…“keep discoveringà ¢Ã¢â€š ¬Ã‚  sums up its philosophy on travel: Only Emirates lets you discover a more authentic fulfilling life. Do remarkable things à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates do remarkable things for integrated marketing communications activities such as advertising, sponsorship, e-commerce, public relations supportive communications. Engaging customers à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates have effectively used www.emirates.com to drive the brand experience, maintain cordial relation with the customers by launching frequent flyer program skywards. Through such an effort, Emirates has easily reaches their target audience hence successfully developed a strong relation with their customers. Open up à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates mobilising customers to actively participate in the experience other promotional events activities in order to market their service in front of the customers Hence, by using the above mentioned message strategies, Emirates has successfully developed a positive brand image into the market in front of their customers. A2.Emirates use a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services along with maximising its message exposure rate. Various IMC tools used by Emirates are- Advertisements à ¢Ã¢â€š ¬Ã¢â‚¬Å" An advertisement is a way of publicity or promoting a product, service or any event. There are several modes of advertisements such as online advertising, newspaper ads, radio advertising, television advertising, public speaking, door hangers, flyers word-of-mouth advertising. Emirates utilize the commercials print advertisements for highlighting the airlineà ¢Ã¢â€š ¬Ã¢â€ž ¢s new products, routes, services aircraft. It helps in fostering its services. Sponsorship à ¢Ã¢â€š ¬Ã¢â‚¬Å" Sponsorship is another form of promotional activity. Emirates have undergone partnership with several events both regional international like FIFA. Moreover, Emirates is dedicated to the growth of global arts culture through a number of sponsorships around the world. In fact, Emirates believe that sponsorship is the best way to develop a cordial relation with customers. E-commerce à ¢Ã¢â€š ¬Ã¢â‚¬Å" E-commerce is referred to as purchasing or selling goods or services, or the conducting of assets or data, over an electronic system, mainly an internet. It is also referred to as an electronic commerce. Emirates enable customers to perform online shopping of Emirates related merchandise via its official retail website (emiratesofficialstore.com). Public Relation à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates publish three in-flight magazines in order to reach readers passengers during their journey. Through such magazines, passengers are usually encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of children. Magazines are the best source of marketing the products or services, as it contains articles illustrations, which attracts customer attention towards it. So, by means of magazines, Emirates has gained majority of market shares along with the competitive advantage in the airline industry. Supportive Communication à ¢Ã¢â€š ¬Ã¢â‚¬Å" Supportive communications is referred to as a style of communicating with customers that has a particular set of aims techniques. The principal objective is to resolve conflict or attain variation in a situation, while protective, even strengthening, the relationship between the communicating individuals. Emiratesà ¢Ã¢â€š ¬Ã¢â€ž ¢ on-board entertainment system has been highly recognized as a market leader, winning awards for its quality enabling the airline to show passengers commercials about it latest offers, partners services. A3.Tagline is a short prominent or memorable phrase used in advertising. It identifies the uniqueness of a brand or conveys some type of special meaning. The taglines which are used in the past by the Emirates airline in order to gain market value customer preference in aviation industry are à ¢Ã¢â€š ¬Ã¢â‚¬Å" Emirates à ¢Ã¢â€š ¬Ã¢â‚¬Å" The finest in the sky Fly Emirates Be good to yourself. When was the last time you did something for the first time? Keep Discovering. Hello Tomorrow. No doubt Emirates has already gained an excellent market position a positive brand image in the minds of its customers via IMC approach its tools but still I believe that Emirates should modify its messages channels by embracing new ideas, new technology good quality services to the customers in order to maintain their position in the market as well as to gain a competitive advantage over its rivals. REFERENCES https://prezi.com/hpx2kqzh_0ck/copy-of-emirates/ en.wikipedia.org CASE 2 SOUTH AUSTRALIAN FOOD MARKETING INTRODUCTION The South Australian government established South Australia (SA) Food Centre in 2008 in order to provide practical advice to food businesses in Australia. Due to the agency its expertise, many other businesses have taken advantages. Countries such as Japan, the United States Hong Kong are the major exporter of the South Australian Food market. Some products like meat, seafood, fruit cheese are the main export food of the South Australian Food market. The main aim of the South Australian (SA) Food Centre is to promote South Australian food businesses through various modes such as Food Talk (an online magazine), Food-e-News (e-mail news updates) the Premierà ¢Ã¢â€š ¬Ã¢â€ž ¢s Food Awards (awards for South Australian food producers). The key purpose of the South Australian (SA) Food Centre is to create a collaborative partnership with industry government, in order to ensure a thriving South Australian food industry. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the South Australian (SA) Food Centre in order to make sure that their brand is exciting to consumers, by focusing on factors such as packaging labelling. It also encourages food producers to promote their products brands by not only informing consumers about their availability, but to highlight what is special about a particular product. After performing continuous efforts of establishing collaboration with industry government, one such result came in front from the well-known Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Group Limited. The Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s group limited is known for selling fruits sports water flavoured with fruit juices. So, due to collaboration with Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s group limited, SA fruit growers received a considerable boost from Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Group Limited. In-fact SA Food Centre promotes various events, including annual food festivals shopping appearan ces alongside celebrity chefs media personalities. Due to their despite efforts towards food industry, the South Australian (SA) mushroom industry gained three main campaigns. So, this well supported program is indicative of the activities of the SA Food Centre. Several Challenges Encountered By the South Australian (SA) Food Centre What type of message strategy should SA Food Centre utilize? Should it be the same for all of the brands in all of the markets? What leverage point makes the most sense for South Australian food producersà ¢Ã¢â€š ¬Ã¢â€ž ¢ advertising? What type of executional framework should be used in traditional advertisements aimed at consumers? DISCUSSION OF THE TASKS CONFRONTED BY THE SOUTH AUSTRALIAN (SA) FOOD CENTRE A1. Message strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" Message strategy is a basic step in generating an effective promoting message. It provides the groundwork for rest of the marketing operation. There are three types of message strategy which should be used by SA Food Centre utilize such as: Cognitive message strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" A cognitive message strategy offerings coherent opinions or fragments of evidence to customers. Among all five types of cognitive message strategies, they should make use of pre-emptive message strategy in order to advertise their products. The idea requires cognitive processing. It makes a claim of superiority based on products specific attributes or assistance with the intent of averting the rivalries from making the same claims. Customers can obtain benefits by purchasing the product. The South Australian (SA) Food Centre could utilize a cognitive message strategy for motivating the food producers to promote their brands by highlighting about what is special in their products for the consumers. By this strategy, food producers can describe attributes like healthiness, pleasant tasting or low calorie many more. So, the marketing promotion of the food products can be increased via cognitive message strategy. Affective message strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" In affective message strategy, the South Australian (SA) Food Centre could use an emotional advertising method to promote their products in the market. Advertisements that invoke feelings or emotions match those feelings with the good, service, or company use affective message strategies. These messages try to heighten the amiability of the product, recall of the appeal, or comprehension of the advertisement. Affective strategies elicit emotions that, in turn, lead the consumers to act, preferably by buying the product, subsequently affecting the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s reasoning process. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance passion. Affective strategy may help in developing a stronger brand name. It helps in creating a positive feeling of the customers towards product. Conative message strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" A conative message strategy is aimed to lead openly to specific category of consumer response. It supports the promotional efforts, such as coupon redemption programs, internet hits orders, in-store offers like buy-one-get-one-free. In conative message strategy, they depend on action-including conative advertisements, where, situations are created in which cognitive knowledge of the product or affective liking of the product may come later or during product usage. There will be no strength in the unity of a South Australian brand because if it happens, then it will lead to the brand parity so they need to differential the product that lead to equity customer loyalty. So, it is quite essential to utilize a unique message strategy for all of the brands in all of the markets. A2.Leverage point à ¢Ã¢â€š ¬Ã¢â‚¬Å" Leverage pointsare those interpretations, if any, made at extreme or remote standards of theindependent variablessuch that the lack of adjacent explanations means that the tailored regression model will pass close to that particular observation. A leverage point interchanges the customer from accepting a productà ¢Ã¢â€š ¬Ã¢â€ž ¢s benefits to linking those benefits with personal values. In order to construct a quality leverage point, the creative builds the pathway that connects a product benefit with the potential buyerà ¢Ã¢â€š ¬Ã¢â€ž ¢s value system. The two leverage points which makes the most sense for South Australian f ood producersà ¢Ã¢â€š ¬Ã¢â€ž ¢ advertising are à ¢Ã¢â€š ¬Ã¢â‚¬Å" Government Industry The reason behind that they get a feedback that leads to service credibility to South Australian Food Centres. The leverage points here link product attributes so that it will focus on factors such as packaging labelling à ¢Ã¢â€š ¬Ã¢â‚¬Å" consumers benefits that it will be make sure that their brand is exciting to consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ value that ità ¢Ã¢â€š ¬Ã¢â€ž ¢s related to industry value. The fundamental purpose of the South Australian (SA) Food Centre is to construct a co-operative conglomerate with both industry government. Through this, they could build up strong cordial relations with several agencies corporations, which further enable the South Australian (SA) food producers to market promote their food products into the market with an optimum level of efforts. The leverage point message links these attributes benefits to consumer values. An effective leverage point can be associated with an attitudinal change, especially when the cognitive Æ’Â   affective Æ’Â  conative sequence exists. As a result of collaboration of the South Australian food producers with an industry government, South Australian fruit growers received a considerable boost from Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Group Limited, the manufactures of Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Phoenix Organics. It was great news for South Australiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s fruit growers as Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s propelled a new promoting campaign in order to support or promote their products or services. Due to such efforts made by both South Australian Food Centre as well as Charlieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Group, the South Australian food producers have benefited a lot in attaining market value along with customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s preference towards their product line. A3.For traditional advertisements aimed at consumers, the South Australian (SA) Food Centre should use emotional framework to connect with consumers get them engage by providing them the value that fulfil their requirements expectations in the product. An executional framework displays the method in which an advertisement plea will be offered. It would be selected in conjunction with an advertising appeal message strategy. The common types of appeal include fear, humour, sex, music, rationality, emotions, scarcity. It is essential that each can be matched with the appropriate executional framework. Several frameworks which could be used by South Australian Food Marketing are: Animation à ¢Ã¢â€š ¬Ã¢â‚¬Å" Animation has become a progressively prevalent executional framework, its usage has escalated intensely. Animation can be presented in both televisions as well as in internet advertising. One sensational animation method is roto-scoping. Roto-scoping is the process of numerically painting or outlining statistics into live arrangements, which makes it possible to present both live actors animated characters in the same structure. Animation helps in creating traditional advertisements funny, interesting attractive for behalf of customers. Dramatization à ¢Ã¢â€š ¬Ã¢â‚¬Å" Dramatization is the best way of learning as it makes a situation more imperative or serious than it really is. It helps consumers to understand traditional advertisements easily frequently. An effective dramatic advertisement can be hard to create, but once it is shaped, it puts a strong positive impact into the minds of customers. Testimonials à ¢Ã¢â€š ¬Ã¢â‚¬Å" Testimonials are also an effective mode of promoting services. It is referred to as a prescribed declaration testifying to someoneà ¢Ã¢â€š ¬Ã¢â€ž ¢s character experiences. It is like an individual recommendation. It is a declaration in provision of a specific reality, fact or claim. It can also be used by South Australian Food Marketing for impacting a strong impression of technical advertisements in front of customers. Demonstration à ¢Ã¢â€š ¬Ã¢â‚¬Å" A demonstration, in short demo, displays how a product works. It provides an effective way to converse the benefits of a product to audiences. It highlighted the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s numerous usages. Demonstrated ads are well-matched to television the internet. It attracts customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention hence makes them more fascinating towards product line. Fantasy à ¢Ã¢â€š ¬Ã¢â‚¬Å" Fantasy refers to as an imagination. Fantasy execution encourages the audience beyond the actual world to a make-believe experience. The most common fantasy themes involve sex, love romance. So, fantasy fits pleasantly with target viewers that have a preference for a tamer demonstration of sexuality. So, these executional frameworks could be utilised by South Australian Food Marketing for technical advertisements while aiming at consumers in order to attain competitive advantage over the rivals. REFERENCES https://prezi.com/mc-trx1gbx6m/untitled-prezi/# en.wikipedia.org NEW ZEALAND COLLEGE OF BUSINESS (NZCB)Page 1